All of KAA's programs are facilitated by senior level executives with a vast breadth and depth of knowledge. They are also seasoned coaches and trainers.
“The instructor was outstanding challenging, knowledgeable, dynamic.”
“This is a completely new mode / strategy for me – I found all areas to be extremely important"
In executive level sales, it takes financial insights to build the big picture.
Financial Fundamentals™ is a one and a half hour online introduction to basic financial reports and concepts and their relevance to the development of effective selling strategies.
Who
Any Sales Professional or Sales Manager
Overview
Before senior managers approve a purchase decision, they need to see how the product or service will impact their overall corporate goals. In this online presentation, an experienced corporate executive introduces non-financial sales teams to basic financial reports and concepts and their relevance to effective selling strategies.
The course presenter is a former CEO or CFO who understands the purpose of financial information and how to analyze it to identify key business needs. Because the presenter has actual experience in senior management, you will learn how the financial information may affect priorities, budget allocations and purchase decisions by executive level customers.
Objectives
As a result of attending this OnLine presentation of Financial Fundamentals™, you will be better able to explain:
Purpose and key elements of a prospect or customer’s Balance Sheet and Income Statement
How information about a company’s cash can support sales to that company
How key ratios can reveal crucial information about a company’s financial situation
Customize Financial Fundamentals
Kirby, Arnold & Associates will customize Financial Fundamentals™ to meet your sales team's current challenge. To learn more about our customization process, please click here.
