What our clients say about KAA's Financial Selling Solutions:
“The instructor’s delivery of the material was excellent. I found it so much more beneficial being trained by someone who has real life experience.”
"The instructor demonstrated a great ability to extract information and participation from the group. He ran a well-paced, informative program – one of the best instructors I’ve had.”
Piece by piece, KAA helps you to solve the executive sales puzzle.
KAA Financial Selling Strategies prepares you to make effective sales calls at the “C” level by gaining the understanding of and then applying the “Language of Business.” You will first learn to analyze company annual reports. In addition, you’ll be able to identify financial trends so that you can apply and articulate goals, strategies and crucial business issues to position your value proposition in terms of the “Language of Business.”
The Power of Financial Strategic Selling
Do you, as a Sales Professional….
Identify the crucial business issues that keep executives awake at night?… or do you focus narrowly on the need for your products/services?
Obtain meetings with high level executives who can say "Yes!" to solutions for their most pressing challenges?. . . or middle managers who guard scarce budgets with "No"?!
Discuss investment strategies for resolving high priority business issues?. . . or just present the benefits and competitive advantage of your products/services?
Generate more sales and more revenue per sale through relationships with executive decision makers?. . . or only respond on a project-by-project basis to client needs?
Become part of the strategic planning process early and partner with clients to determine needs?. . . or just respond to Requests for Proposals?
Strategic Selling Solutions
Financial Fundamentals™ Financial Fundamentals™ is an one and a half hour online introduction to basic financial reports and concepts and their relevance to the development of effective selling strategies.
The Business Meeting ™ A customizable two or three day program that models an actual customer to teach the tools, knowledge and process that can be used immediately to bring added value to your clients. These strategies and executive expertise are then applied to target account opportunities.
Government Edge™ Focusing on the government buying processes, you prepare information on an actual target account, then spend two or three days with a former officer (e.g., CEO, CFO, CIO) who consults on the current state of the government agency and on what strategies are needed going forward.
Business Conversations for Technical Reps A two-day, on-site workshop focused on perfecting the Language of Finance and understanding business acumen for the technical rep. The program gives you tools and knowledge to create a value proposition that successfully links your product or service to a key financial metric of your target account.
Kirby Arnold programs transform the way your sales professionals view their roles and their customers. Call us today to book a program for your sales team.
